Storefront expansion
Offer curated DNA test categories in a branded environment tied to your partner workflow.
Add DNA testing to your offer mix with managed operational support
Extend your telehealth model with DNA testing categories, branded storefront flow, and guided partner operations.
- Strong fit for businesses with lifestyle, wellness, or optimization-oriented audiences.
- Best for partners wanting broader average order value opportunities.
- Requires clear customer education messaging to drive conversion.
How DNA expands your existing platform strategy
DNA testing works as a practical expansion path for businesses that already have customer trust and want to diversify revenue with adjacent offerings.
- Offer multiple DNA test categories under your business branding.
- Keep fulfillment operations centralized in the LegUpRx ecosystem.
- Use storefront performance to guide category expansion over time.
DNA Storefront
DNA should look like a real branded storefront, not an add-on afterthought
The homepage DNA image belongs here because this route is about showing how the offer expands the platform visually and operationally.
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Offer multiple DNA categories inside a branded storefront experience.
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Use this as an expansion path for businesses already serving wellness-minded customers.
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Keep the customer journey clear from browsing to order fulfillment.
+DNA Storefront
Business Operations
Manage DNA expansion alongside the rest of the business
Operational context matters here too, because buyers need to understand this can sit inside the same business workflow instead of becoming a separate operational headache.
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Keep business-side visibility centralized as you add DNA offers.
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Track expansion alongside your telehealth offer mix.
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Use performance data to decide which DNA categories deserve more attention.
+One Ecosystem
What your business will get
Managed workflows
Coordinate kit and order operations through the LegUpRx ecosystem.
Revenue diversification
Add an adjacent offer line that complements your telehealth customer lifecycle.
How rollout typically works
- Select test categories aligned with your audience interests.
- Configure storefront visibility and brand presentation.
- Launch and promote your DNA storefront link.
- Review order trends and optimize product mix.
Pricing and growth notes
- Use category-level performance tracking to guide product emphasis.
- Bundle DNA with telehealth journeys where appropriate.
- Expand assortment gradually to maintain clarity and conversion focus.
Common questions
Do DNA orders run through a separate system?
They can be managed within the broader LegUpRx partner ecosystem, so operations remain centralized.
Can we choose which DNA categories to offer?
Yes. You can tailor the storefront mix based on your audience and positioning strategy.
Is DNA testing available without managed website?
Many partners combine both for best results, but rollout can be sequenced based on your growth plan.
Explore more of the platform
Review the adjacent parts of the LegUpRx model that support launch, conversion, and expansion.
Ready to launch?
Sign up now to launch your telehealth workflow with LegUpRx.