15+ test categories
Multiple wellness, lifestyle, and performance verticals are available.
- Personality DNA Tests
- Wanderlust DNA Tests
🧬 DNA Testing
DNA testing on the same LegUpRx platform
Offer 15+ DNA test types from a branded storefront while LegUpRx handles operational fulfillment.
Same platform, no extra login: DNA orders flow through your existing LegUpRx environment.
Branded storefront: Your subdomain and brand styling stay front-and-center for customers.
Operational support included: LegUpRx coordinates kit flow and fulfillment workflows.
Customer flow
- Customer visits your store link.
- They select and purchase a test.
- Kit and lab fulfillment are coordinated.
- Results are delivered via email workflow.
Partner flow
- Configure branding and available products.
- Share your storefront URL.
- Track activity from your portal.
Related resources
Review Current DNA Tests, DNA pricing, and medication pricing.
Storefront growth planning
- Start with a focused category set and expand based on demand data.
- Use category-level conversion rates to prioritize merchandising.
- Offer DNA and telehealth together to create a stronger, more complete customer journey.
Related implementation guides
Compare DNA storefront strategy and pricing strategy.
Can we choose which DNA categories appear in our storefront?
Yes. Partners can shape storefront emphasis by category so the offer set matches local audience demand.
Is the DNA store hosted on a separate branded subdomain (like company.ordermydna.com)?
Yes. The DNA storefront runs on a branded subdomain such as company.ordermydna.com while keeping your brand presentation consistent.
How do we avoid overwhelming customers with too many options?
Launch with a small high-intent test mix, then expand categories once conversion and support patterns are clear.
✅ Same partner portal workflow
🌐 Branded storefront link
📦 Fulfillment operations included