DNA testing on the same LegUpRx platform

15+ test categories

Multiple wellness, lifestyle, and performance verticals are available.

• Personality DNA Tests
• Wanderlust DNA Tests

Customer flow

• Customer visits your store link.
• They select and purchase a test.
• Kit and lab fulfillment are coordinated.
• Results are delivered via email workflow.

Partner flow

• Configure branding and available products.
• Share your storefront URL.
• Track activity from your portal.

Related resources

Review Current DNA Tests, DNA pricing, and medication pricing.

Storefront growth planning

• Start with a focused category set and expand based on demand data.
• Use category-level conversion rates to prioritize merchandising.
• Offer DNA and telehealth together to create a stronger, more complete customer journey.

Related implementation guides

Compare DNA storefront strategy and pricing strategy.

Can we choose which DNA categories appear in our storefront?

Yes. Partners can shape storefront emphasis by category so the offer set matches local audience demand.

Is the DNA store hosted on a separate branded subdomain (like company.ordermydna.com)?

Yes. The DNA storefront runs on a branded subdomain such as company.ordermydna.com while keeping your brand presentation consistent.

How do we avoid overwhelming customers with too many options?

Launch with a small high-intent test mix, then expand categories once conversion and support patterns are clear.

Shipping restrictions

Due to state regulations, DNA testing kits cannot be shipped to New York, Pennsylvania, Rhode Island, or Maryland. All other U.S. states are supported.